Encore
SPOTIFY
Diehard music fans will do anything to support the music made by their favorite artists.
Spotify invites U.S. drivers to create the lineup to a music tour influenced entirely by the artists they listen to in their cars.
2020 Clio Music - BRONZE
THE LAUNCH
Through OOH, we met drivers on the road by featuring the artists selected for the chance
at a spot on the tour. Streamers had one month to drive their favorite musician to the top.
THE TOUR
Once the artists were finalized, the tour played in the cities
where they were streamed by drivers the most.
THE TICKETS
Eligible streamers are sent tickets based on the total miles they streamed the music of the featured artists.
SET THE SETLISTS, PLAY THE ENCORE
Attendees could make sure their favorites were played by blasting the songs
24 hours before they pulled up to the venue.
Fans could stop shouting for an encore after the show & play it through
exclusive playlists paired with content shot by the crowds.
AFTER THE TOUR
We kept the spirit of encore on the road by hosting shows across the U.S. for the local talent most streamed by drivers in their area.