ART DIRECTOR

Sprite Fenix

Fenix

Sprite

In 2023 Sprite revamped their brand with a new look and new attitude. We created a global toolkit that showcased the irresistibility of Sprite in everyday situations which was used across multiple markets. We focused on the intrinsics of the brand, keying in on the signature fizz and unforgettable flavor of one of the world’s most iconic soft drinks.

 

VML