Fanta x Pac-Man
Fanta
We partnered up two legendary brands to make a one of a kind experience for snacky gamers around the world.
Pac-Man is instantly recognizable, from the character to the "Waka Waka." Using the iconic maze and gameplay,
we created a campaign that offers discounts on Fanta via activations and mobile gameplay accessed through our products.
Activations
Fanta x Pac-Man Delivery Tracking
We’r’e transforming delivery app (i.e. DoorDash, UberEats) maps into a Pac-Maze map that shows the driver as a can of Fanta moving through the maze. The maze will represent the streets and a discount for Fanta will be available for a limited time as an add on after ordering the meal.
Drive-Thru
An interactive projection at drive-thrus that recreate the Pac-Man game. Vehicles will act as the character, gobbling up ghosts and power pellets as they go, leading to a discount at the window.
The experience will have motion activated audio so when the car moves, it will play the iconic “Waka Waka” sound.
Gamified Sampling
Let's gamify mini fridges or vending machines, dressing them up as a retro arcade game machine. Users can play the game to unlock a free Fanta sample.
